INTEGRATED MARKETING AGENCY

Integrated Marketing encompasses a variety of communication disciplines – advertising, personal selling, sale promotion, public relations, direct marketing, and online marketing including social media – in combination to provide clarity, consistency and maximum communication impact. Marketing is never easy, but having a knowledgeable partner ensures that the effort is well-spent. Integrated communications demonstrate to consumers your brand’s willingness to invest in quality content that provides value consistently. Without a dedicated marketing partner, brands will struggle to develop cohesive messaging. Managing far-flung freelancers and contractors requires significant time and effort that could be spent on more important tasks.

As an integrated marketing agency, we offer clients a package service, which brings together online and offline marketing efforts in a consistent and balanced way.

Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and digital media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are cantered on the customer.

ROLE OF INTEGRATED MARKETING

An integrated marketing agency is an extension of your business. Taking a holistic approach to brand strategy and marketing communications, we have the resources and skills to effectively promote your company across all channels. Integrated communications strategies bring much-needed consistency of tone, messaging, style and quality to your brand. We provides the writers, designers, videographers, social media experts and a host of other marketing resources such as enterprise-grade tools. As a client, you can work with a dedicated team that will learn your brand inside and out, thus serving as an extension of your internal marketing efforts. This integration of elements provides the firm with the best means to reach the target audience with the desired message, and it enhances the value story by offering a clear and consistent message.

Create awareness

Identify prospects

Encourage product trial

Simulate demand

Retain loyal customers

Facilitate resellers support

Combat competitive promotions

Reduce sales fluctuations

PRODUCTION EXPERTISE

Hiring an assortment of contractors, freelancers and single-specialty agencies is like going to different restaurants for each dish in a five-course meal. Let’s say your business hires a freelancer to write blog copy, contracts a graphic designer from a staffing agency, partners with a production company to produce video content and leverages another agency to manage social media channels. Who makes all of these distinct pieces come together into a consistent brand story?

COMMERCIAL PRINTING

We are able to offer you a broad range of printing services; digital, off-set, large-format etc.

WEBSITE DEVELOPMENT

We develop websites and web platforms to build a functional online brand

MULTIMEDIA PRODUCTION

We use imagery and a combination of video, text, audio, and motion graphics

TECHNICAL FABRICATION

We build signages, exhibitions stands, point-of-sale and interior design systems

CREATIVE EXPERTISE

Designs that are unique, effective and memorable tell a story and build a perception. Creative design is aided by computer-generated imagery and digital animation to visualize a potential product. Whether a client is seeking the creation of a logo, corporate profile, brochure, website or any other BRAND touchpoint, creativity is at the centre and usually, the determinant of the final product delivered. Effective delivery of creative designs not only requires a talented creator, but also technical skills necessary to deliver the design into a finished product in a real-world scenario.

Design & Illustration

Web UI & UX

Layout & 3D

Video & Motion

Photography

Social Media

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BRANDED PRODUCTS

Branded products remain a popular choice for building brand recognition, as they can help with your marketing campaigns. Branded products can be incredibly creative, which will allow you to distinguish yourself from your competitors. They are also more tangible to customers than adverts in radio, TV and billboards, which can quickly eclipse from people’s minds