Sales promotions are special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays. Marketers typically design these incentives for use in conjunction with other advertising or personal selling programs. Many sales promotions, like free samples or point-of-purchase displays, are designed to build short-term sales. Others, like contests and sweepstakes, have become integral components of firms’ CRM programs as a means to build customer loyalty.
- Contests, games,
- sweepstakes, lotteries
- Premiums and gifts
- Sampling
- Fairs and trade
- shows
- Exhibits
- Demonstrations
- Coupons
- Rebates
- Low-interest financing
- Trade-in allowances
- Continuity programs
- Tie-ins
