Until the last 20 years or so, the discipline of graphic design was dominated by the medium of printed ink, as applied to packaging, advertising, environmental graphics, and document design. These traditional practices were not developed to address the demands of pixel-based output. However, the discipline has evolved considerably in the last two decades, and graphic design has become rigorous and eloquent in its approach to digital, screen-based media.
Our talented, digitally fluent graphic designers excel at providing rich, aesthetically pleasing, exciting interfaces. They can create beautiful and appropriate surfaces for the interface that establish a mood or connection to a corporate brand. For them, design is often first about the tone, style, and framework that communicate a brand experience, secondarily about legibility and readability of information, and finally about communicating behaviour through affordances.