Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. Websites Firms have increased their emphasis on communicating with customers through their websites.…
Direct marketing contains a variety of traditional and new forms of marketing communication initiatives. Traditional direct marketing includes mail and catalogues sent through the mail; direct marketing also includes e-mail and mobile marketing. Internet-based technologies have had a profound effect on direct marketing initiatives. E-mail, for instance, can be directed to a specific consumer. Firms…
Personal selling is the two-way flow of communication between a buyer and a seller that is designed to influence the buyer’s purchase decision. Personal selling can take place in various settings: face-to-face, video teleconferencing, on the telephone, or over the Internet. Customers can buy many products and services without the help of a salesperson, but…
Sales promotions are special incentives or excitement-building programs that encourage the purchase of a product or service, such as coupons, rebates, contests, free samples, and point-of-purchase displays. Marketers typically design these incentives for use in conjunction with other advertising or personal selling programs. Many sales promotions, like free samples or point-of-purchase displays, are designed to…
