Consistency is the gold standard of great brands. It doesn’t matter if you are a solopreneur with a personal brand or a Fortune 500 company, the rules are the same. Visual consistency makes you look professional and speeds customer recognition across media channels.
Brand identity is the collection of all brand elements that a company creates to portray the right image of itself to the consumer. Brand identity is different from “brand” and “branding,” even though these terms are sometimes treated as interchangeable.
Branding involves the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.